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Guide: Creating Effective Winback Flows With Kl...
Customers are a bit like houseplants – sometimes they need a little attention to thrive. You’ve already done the hard work of getting them to buy once, so why let...
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Shopify News Round Up January 2025
February is the shortest month of the year, so you might be thinking there isn't much to go over – but that's not true of this round up. Here’s a...
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Klaviyo’s Got Big Updates Coming This February ...
Klaviyo is rolling out some exciting updates starting 18th February 2025, and they’re all about making life easier and pricing smarter. The email marketing platform said: "These changes reflect our dedication to...
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Shopify Analytics Updates: Here's What You Need...
Shopify is kicking off 2025 in the best way: with an updated Shopify Analytics, which apparently is going to work "smarter, faster, and more intuitively for you". The ecommerce giant...
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2025 Shopify Marketing Calendar
Whether your business is in retail or professional services, B2B or B2C, you are likely familiar with the term, Content Marketing. It’s not just the big players who are getting...
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Glaze Wrapped: 2024 in Review
2024 is nearing its close and we're taking a moment to reflect on what we've been up to this year. It's been a year of many new beginnings – 67 of...
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Brands That Smashed Black Friday 2024 – And Wha...
Black Friday 2024 has come and gone, but the strategies brands used to make the most of this massive shopping event can still provide valuable lessons for sales strategies the...
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Shopify News Round Up November 2024
November is almost over and we're seeing the first of that true winter weather – stormy nights, frosty mornings, and drizzly days that go all the way to your bones....
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Why You Should Add a Product Recommendation Qui...
Research shows that 80% of consumers are more likely to make a purchase when brands offer personalised experiences – such as product recommendation quizzes. With the large number of products...
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Shopify News Round Up October 2024
It's the spookiest time of the year, but no tricks for Shopify store merchants – just treats. During October, we saw a few key changes and updates to the platform...
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Guide: Best Practices for Abandoned Cart Flows ...
An abandoned cart email flow is one of the most effective ways to recover lost sales. When customers add items to their cart but don’t complete the purchase, sending targeted,...
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Shopify News Round Up September 2024
This month, Shopify has rolled out a series of innovative features and enhancements designed to streamline operations, boost sales, and improve the overall user experience. Whether you're a seasoned Shopify...
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7 Essential Elements for Your Shopify Collectio...
A well-optimised collection page is not only crucial for enhancing user experience but also plays a significant role in improving your site's SEO. Collection pages serve as a central hub...
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Your Guide To Welcome Flows With Klaviyo
When it comes to your email marketing, first impressions matter. That's why it's important to have a well-structured welcome flow as one of the first building blocks of a larger...
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Shopify News Round Up August 2024
August has been a month of exciting updates and enhancements for Shopify, all of which you can use to enhance and better your Shopify store. Here's a comprehensive look at...
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Semantic Search in Shopify: Enhancing E-commerc...
Semantic search is a transformative technology that is reshaping the e-commerce landscape, particularly for Shopify merchants. By understanding the intent and context behind search queries, semantic search delivers more relevant...
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Shopify News Round Up July 2024
This month Shopify hasn't changed too much, but just because there haven't been any major feature updates, doesn't mean that there haven't been small tweaks to improve store owner and...
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Getting to Know Shopify's New Categorisation Up...
In their Summer '24 Editions, Shopify revealed an update to their categorisation - or standard product taxonomy. Shopify has said: Shopify’s Standard Product Taxonomy improves and speeds up the way...
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Shopify Summer '24 Edition: Comprehensive Featu...
Shopify has unveiled its latest edition, packed with over 150 updates designed to enhance the e-commerce experience for merchants. The Summer '24 Edition introduces a range of new features and...
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The Importance of Adding a Size Guide to Your S...
In the competitive world of ecommerce, providing a seamless and informative shopping experience is crucial for converting visitors into loyal customers. One often overlooked yet essential feature is the size guide....
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The Benefits of Post-Purchase Surveys for Shopi...
In the competitive world of e-commerce, understanding your customers' experiences and preferences is crucial for business growth. At Glaze Digital, we believe that one of the most effective ways to...
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Guide to Your Shopify Returns Process: Best Pra...
With statistics indicating that online shoppers return about 20-30% of their purchases compared to only 8-10% in brick-and-mortar stores, it’s clear that a robust returns process is an integral, albeit...
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Your Guide to Making the Most of Klaviyo AI
Earlier this year, Klaviyo announced its latest project: Klaviyo AI. "At Klaviyo, we believe the future of marketing is autonomous, and that technology should make it easier for marketers to focus...
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Key Ecommerce Trends Emerging in 2024
As we venture further into 2024, the ecommerce landscape is undergoing a transformation that's as dynamic as our weather. With the digital marketplace evolving at breakneck speed, brands are finding...
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Going Green: How To Get Your Earth Day Shopify ...
The very first Earth Day took place on 22nd April 1970, and now, five decades later, we are still celebrating and advocating for our wonderful, green, and watery planet. The...
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Mastering the Art of Advanced Product Pages
In the bustling world of e-commerce, where every click and scroll holds the promise of a new discovery, the importance of an expertly crafted Product Detail Page (PDP) cannot be...
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