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Advanced Customer Segmentation: Beyond “Bought ...
Customer segmentation only really starts to pull its weight when you stop lumping people into “bought once” or “never bought” and start grouping them by intent, value, and timing. In...
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Site Speed Optimisation: Make Your Shopify Stor...
If your Shopify homepage takes more than three seconds to load, you could be losing up to 40% of UK visitors before they even see your products. In fact, just 1...
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Welcome Series That Convert: Your First 7 Days ...
Getting your welcome series right in Klaviyo is one of the fastest ways to turn new sign-ups or first-time buyers into confident, repeat customers. When done well, it introduces your...
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Maximising Loyalty: How to Build a Branded Rewa...
Turning one-time shoppers into regulars – and regulars into proper raving fans – is one of the most reliable ways to grow a Shopify store. A solid loyalty programme gives...
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